Today at 12pm Eastern, we will run an experimental live broadcast of the Tennessee Pork Report press conference. Because we are dependent on the internet at the Capitol Building, we may not be successful.
At 3pm Eastern, we will broadcast live from the Tennessee Center from Policy Research’s offices for a Tennessee Pork Report Q&A session.
Popularity: 16% [?]
Learn how to investigate public school abuses.
Popularity: 17% [?]
Connecting to chat room…
Welcome to the ‘newmediatvorg’ room
10:48 The chat room has been cleared by the moderator.
12:38 Nicole Sauce : Next program – New Media Mania: SEO 101 by Michael Van Winkle. May 8, 12pm EST
10:49 Nicole Sauce : We’ll be starting in about 10 minutes
10:52 Nicole Sauce : So, who has joined us?
10:52 Nicole Sauce : I see Juan…
10:53 Denise SPN : Hi everyone!
10:54 Nicole Sauce : Ms. Denise! Hello
10:54 Jennifer Butler SPN : hi!
10:54 EmpireTim : Hello all
10:54 Nicole Sauce : Jennifer – are ou online over cell netowork?
10:55 Nicole Sauce : Hi Tim!
10:55 Jennifer Butler SPN : cell – driving to atl
10:55 Nicole Sauce : If there are groups of you on one internet connection viewing this, you should share one computer or the brodcast might fail due to your ISP’s bandwidth restrictions.
10:56 Nicole Sauce : wow – interesting to see if you will be able to view the live stream while driving
10:56 Juan : I’ve done it.
10:56 Nicole Sauce : how did it work?
10:56 Juan : on my cell phone.
10:56 Jennifer Butler SPN : I will listen – not watch
10:56 Nicole Sauce : you shoudl try watching for kicks!
10:57 Juan : I used skyfire, it was jumpy but it was there
10:57 Nicole Sauce : that is so cool!
10:57 Nicole Sauce : tppf has in in the buiilding
10:57 Jennifer Butler SPN : doubt fellow hwy drivers wouls appreciate that
10:57 tppf : Mike Joyce and Greg Sindelar here!
10:57 Nicole Sauce : Hello all !
10:57 Juan changed their nickname to Weaver.
10:58 Nicole Sauce : IHS, IHS!
10:58 Andrew St : Juan/Weaver, what kind of cell phone do you have?
10:58 Dave Williams : Hello Folks!
10:58 Weaver : nokia e71 with skyfire
10:58 cconko : hi
10:58 Nicole Sauce : Hello!
10:58 Nicole Sauce : e start in about 2 minutes
10:59 Laura IHS : great, thanks Nicole. 
10:59 Dave Williams : Nicole – watching chickens hatching would that be considered “Cheep” thrills?
10:59 Weaver : hey Dave
10:59 Jennifer Butler SPN : har har
11:01 Nicole Sauce : Nice office!
11:01 Nicole Sauce : use #nmtv to live twitter this show
11:03 Nicole Sauce : Yes – three weeks from this eekend we could brodcast another hatch
11:05 Nicole Sauce : check out the oerlay! We have new tricks this time
11:06 izzy : Hi
11:06 Dave Williams : Sometimes words we use mean two different things like “pork.” A search engine can’t differntiate.
11:06 Nicole Sauce : Izzy!
11:06 Mike Toguchi : hey Mike, Nicole and gang
11:07 beverly : Nicole, I didn’t sign in as viewer. need me to do that?
11:07 MHPC : sweet overlay
11:07 Nicole Sauce : Hello Toguchi – dont twitter any Lost spoilers yet
11:07 Nicole Sauce : no need
11:07 Mike Toguchi : I don’t – just for you
11:07 Nicole Sauce : I can see you on the chat list beverly – welcome
11:07 izzy : sauce!
11:07 izzy : hi van winkle
11:07 Jack : Jack McHugh: Gold standard? Is this a Ron Paul thing? 
11:08 Nicole Sauce : Hi Jack – can you call me this afternoon?
11:08 Carl Gipson WPC : This has worked for us, particularly with Facebook
11:09 Nicole Sauce : cool
11:09 Shaka : nevermind, i’m in
11:11 Nicole Sauce : Welcome Shaka!
11:11 Nicole Sauce : Looking forward to maybe brodcasting from your office on May 27!
11:11 Shaka : Sure thing, our doors are always open to fellow travelers
11:12 Nicole Sauce : That moving pattern might make some of you dizzy
11:13 Nicole Sauce : looks like we have more than 60 viewers, proof that the 60 viewer cap has been removed!
11:14 Nicole Sauce : who has questions?
11:14 Dave Williams : Is it important to use names of authors as keywords?
11:14 AZlipsticklady : How do you create a landing page?
11:15 Isaac : how does this help our side win? is this a long term strategy?
11:15 Andrew St : How much does Google pay attention to meta tags like “keywords”?
11:16 tppf : without programming a landing page, how can we make something internally, in our org?
11:16 Nicole Sauce : http://en.wikipedia.org/wiki/PageRank
11:16 Isaac changed their nickname to yo mama.
11:16 Nicole Sauce : 11:14 Dave Williams : Is it important to use names of authors as keywords?
11:16 Nicole Sauce : 11:14 Dave Williams : Is it important to use names of authors as keywords?
11:17 Nicole Sauce : What is A CMS?
11:17 Nicole Sauce : ISAAC YOU ARE CRACKING ME UP
11:18 Brad : What do you think of categories and tag pages as de-facto “landing pages” created on the fly?
11:18 tppf : whatelse besides landing pages can we do to improve organic rankings?
11:18 Regular Folk : Need link to google keyword research tool again. Can’t find.
11:19 beverly : This has worked well with my site. If people list an HSA question it will link them to my FAQ.
11:19 Carl Gipson WPC : Seventy!
11:19 Nicole Sauce : 
11:20 Nicole Sauce : Keywor tool link to copy and paste: https://adwords.google.com/select/KeywordToolExternal
11:20 Nicole Sauce : 11:15 Isaac : how does this help our side win? is this a long term strategy?
11:20 RichardL : nice IPI shout-out there, mike.
11:20 Mike Toguchi : I think Andy’s question about Google and meta data got missed (they don’t pay attention)
11:21 Nicole Sauce : 11:15 Isaac : how does this help our side win? is this a long term strategy?
11:21 beverly changed their nickname to Beverly.
11:22 Andrew St : Thanks Mike
11:22 yo mama : Nicole, add alcohol and it only get worse
11:22 Nicole Sauce : 11:15 Andrew St : How much does Google pay attention to meta tags like “keywords”
11:23 Beverly : What are meta tags?
11:23 Nicole Sauce : We have a 7 second delay today
11:23 Nicole Sauce : Beverly asks what are metatags?
11:23 Rich_WPC : How about Meta tag descriptions (unique) for each page?
11:23 Nicole Sauce : Explain waht a meta tag is
11:24 cconko : Was interrupted for a bit – so pls skip if addressed? What’s a good strategy for Google AdWords? How often should I update, etc.?
11:24 cconko : Do you have recs for a good Google Sitemap free generators for over 500 pages?
11:25 Nicole Sauce changed their nickname to Nicole Sauce.
11:25 Nicole Sauce : Meta tags are something that you state in a part of your webpage that sumamrizes what the page is about. It used to be that having these tag words match your content on the page that people could see would help your search ranking. But not so much anymore.
11:25 Andrew St : Do you know of any automated site map creators? Especially for a Tomcat server with a Java platform.
11:26 Nicole Sauce : Jose?
11:26 Jack : How about facebook ads?
11:26 Nicole Sauce : We set up a site map creator for our healthcare blog and it made quite a difference.
11:26 Brad : Drupal has an easy sitemap module – if anybody needs info on it let me know
11:27 Weaver : java site map creator…
11:27 Nicole Sauce : Thank you Weaverez
11:27 Mike Toguchi : not heoretically
11:28 Nicole Sauce :
11:28 Weaver : heh… I’ve used something before, I don’t remember the name right now… But its just an .xml file… I’m looking.
11:29 Dave Williams : What are some of the biggest mistakes people make with SEO?
11:30 AZlipsticklady : are YouTube embeds searchable?
11:31 Regular Folk : Just learning…how do you actually use key terms. You mentioned bidding.
11:31 Andrew St : I know some SEO guides talk about Google dropping sites’ rank for “abusive” behavior. Can you speak to what can trigger these penalties?
11:31 tfr : youtube ads, anyone using them?
11:32 Weaver : Andrew do you use cocoon?
11:33 Andrew St : No
11:33 Dave Williams : FYI – I just did a Google search on “New Media Tv” and you guys were the second in the search list.
11:34 Nicole Sauce : hmmm
11:34 Nicole Sauce : we have work to do
11:34 Nicole Sauce :
11:34 Weaver : Andrew email me at weaver@spn.org and I’ll send you the site map info for meshing tomcat with cocoon, cocoon offers a quick site map implementation.
11:34 Andrew St : Our PDFs show up on google searches.
11:35 Andrew St : Thanks Weaver
11:35 Mike Toguchi : PDF’s will show up, but Mike is right that an HTML version is easier to crawl
11:35 AZlipsticklady : Weaver, answer your email!
11:35 Nicole Sauce : As an internet user, I hate opening pdfs
11:35 tppf : Thank you! Great program!
11:36 Nicole Sauce : it takes too much internet bandwidth – grump grump
11:36 Shaka : Not exactly an SEO question but what kind of bounce rate should we be targetting?
11:36 Dave Williams : PDF’s ROCK!
11:36 Nicole Sauce : lower=better
11:38 Higgins : ?
11:38 Higgins changed their nickname to woIoIo.
11:39 Andrew St : Should we assume that analytic software, like Google Analytics, counts spider-bots?
11:40 Weaver : awstats
11:40 Kelly : once you have your key words, where do you go from there with them?
11:41 Beverly : Thanks, gang
11:41 cconko : Can you talk about strategies for increasing links to our sites?
11:41 Nicole Sauce : I get 1 to 10 on google versus livestats
11:41 Weaver : I use analytics and awstats… Google has some pretty cool features, but it doesn’t show everything.
11:42 woIoIo : wololo
11:42 Nicole Sauce : try to get other spn folks to link to your site…
11:42 woIoIo changed their nickname to wololo.
11:43 Nicole Sauce : i thnk we can wrp up
11:43 cconko : Thank you very informative
11:43 Mike Toguchi : Great stuff Mike, thanks! Hope your Cubbies have a good summer
11:43 Andrew St : Great way to add keywords is in the alt tags for img’s and the
11:43 Andrew St : title attributes in links
11:43 Dave Williams : Thanks Mike. Very informative.
11:43 Nicole Sauce : we can do SEO 102 next…
11:43 Karl : Thank you Mike.
11:43 Regular Folk : You can all post content to www.regularfolksunited.com so you get links back. we cross post to Townhall so you will get benefit of links
11:43 Karl : Greatly appreciated.
11:43 Nicole Sauce : Great job Mike!
11:44 RichardL : i’m jealous of your hair, mike.
11:44 Andrew St : Very helpful, thanks
11:44 jacqueline083 : thanks!
11:45 AZlipsticklady : Thanks, please do another show on this.
11:45 yo mama : very informative
Popularity: 21% [?]
Friday, May 8, 2009
12pm Eastern Time
Michael VanWinkle from FEE will be there to talk about the basics of Search Engine Optimization. Below is a list of terms that will be used during this episode.
Glossary for SEO 101
Search Engine Optimization – the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.
Keywords -
1. A significant word or phrase in the title, subject headings, contents notes, abstract, or text of a record in an online catalog or database which can be used as a search term in a free-text search to retrieve all the records containing it.
2. A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results
Robots.txt file – A simple text file that stops Google (and other search engines that recognize the file and its commands) from crawling the site, selected pages in the site, or selected file types in the site.
Landing Page – The page on a website where the visitor arrives (which may or may not be the home page). In terms of an e-mail campaign, one can think of the landing page as the page to which the e-mail directs the prospect via a link. A landing page must satisfy all the requirements pertaining to a home page.
Bounce Rate -
1. This is the rate of visitors that enter your site, and leave within the first 5 seconds (as calculated by Google Analytics) without viewing another page.
Content Management System – (CMS) separates the management of content from that of its presentation. This allows segments of content to bear Metadata and other attributes and be handled as building blocks in putting together Web pages, thus simplifying the task of updating.
URL – Universal resource locator – the address of a web page on the world wide web
Page Title (Title that shows in the browser) – A page title, also called title tag, is an HTML meta tag that places the control of how the Web page is described by the search engine in the hands of the publisher and its Search Engine Optimizer.
Page Rank – Page rank has a unique meaning within the context of the Google search engine. Page rank is one of many factors in determining the visibility of your web pages. The fundamental principle of page ranking is that web pages that link to your web pages give your web pages a higher page rank.
Inlinks – (AKA Backlinks) are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page.
Outlinks – (AKA External links) a link from your website to another website.
Popularity: 16% [?]