New Media TV BETA

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In case you missed the broadcast

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(In case you missed the live broadcast)

North Dakota Pork Report – Press Conference from North Dakota Policy Council on Vimeo.

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Thank you to all who watched our NewMediaTV.org video stream from the SPN Annual Meeting. We are busy crunching the videos into archive files for your reviewing pleasure this week and expect to start posting sessions early next week. We will create a separate post for each archive and hope you will enjoy the session recaps.

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Here is an awesome blog post with examples of beta tags and more! – http://www.mikevanwinkle.com/marketing/seo/seo-basics/

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Bridgett Wagner Video 1

Bridgett Wagner Video 2

Bridgett Wagner Video 3

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Connecting to chat room…

Welcome to the ‘newmediatvorg’ room

10:54 The chat room has been cleared by the moderator.

09:01 Nicole Sauce : Next up: Kristina Rasmussen at 12:00PM Eastern, followed by a seven minute movie on Charter Schools.

09:01 Nicole Sauce : 3:00PM EST is the Q&A session online for the Maine Piglet

09:01 Nicole Sauce : All today!

10:56 Mitch : Is my chat working?

10:56 Mitch : who is here?

10:56 Mitch changed their nickname to Nicole Sauce.

10:57 Nicole Sauce : Three minutes to go…

10:57 Nicole Sauce : There is something strange with that trailer

10:57 Caitlin SPN : Caitlin is present!

10:57 Jamie Story : I am here, physically if not mentally (still waking up. 5:57 in Hawaii)

10:58 Nicole Sauce : Give that girl some coffee! For what it’s worth, I was at my computer at 5am too

10:58 StarleeRhoades : Hi Nicole, Starlee is on.

10:58 Nicole Sauce : Good to see you Starlee

10:58 Nicole Sauce : i mean read your chat

10:58 Jamie Story : thank goodness this isn’t a video chat (at least from my end!)

10:58 Nicole Sauce : LOL

10:58 Kristina : Hi everyone

10:59 Richard WPC : Richard From  Washington Policy Center here.

11:00 Nicole Sauce : Hi Richar – I’ll be in Seattle tomorrow!

11:00 Nicole Sauce :

11:00 Nicole Sauce : tweetcongress.org

11:00 Nicole Sauce : BTW – you can close those google ads if they annoy you

11:00 Richard WPC : Great..we still are having some decent weather! Why will you be out here?

11:00 Jamie Story : can we turn up the volume? (other than just our computer?)

11:01 Nicole Sauce : I can hear you

11:01 Jamie Story : thanks!

11:02 TracieSharp : http://tweetillinois.org/

11:02 Nicole Sauce : How long has it been up?

11:03 Nicole Sauce : Did you show them how to link twitter with their phones?

11:04 JMI : year round legislature?

11:04 JohnLaPlante : Do we have video yet? I don’t.

11:04 IHS Laura Schonmulle : hey, just checking – the talk hasn’t started yet, right?

11:04 Richard WPC : just froze

11:04 Nicole Sauce : we are restarting

11:04 Tina Pisenti : Hi, Everyone!

11:04 Nicole Sauce : looks like her internet went out

11:05 Nicole Sauce : sorry folks

11:05 Jason : Hi,

11:05 Nicole Sauce : we depend on internet and sometimes different providers mess up

11:05 Nicole Sauce : yes

11:06 Nicole Sauce : $750 set up, plus $600 hosting if 10 of us do it

11:06 Ron : I’ll be back in 5 min – hope you are up then. I like the format already!

11:07 jacqueline : hello

11:07 Empire Tim : $600 annually?  $750 one time fee?

11:07 Nicole Sauce : yes $50 a month hosting

11:07 Nicole Sauce : includes free updates to the system

11:07 Johnathan : can we host it on our own?

11:07 Johnathan : well, i guess 50 isn’t much

11:08 JMI : is the feed down again?

11:08 Johnathan : just real slow

11:08 Jamie Story : she’s freezing up quite a bit for me

11:08 jacqueline : ditto here

11:08 Richard WPC : ditto ditto here

11:08 Jason : Ditto in St. Louis

11:08 Tina Pisenti : Ditto in Portland.

11:08 JMI : not just slow, now invisible!

11:08 Johnathan : yeah

11:09 Johnathan : oh, back up

11:09 Nicole Sauce : I think it is home internet

11:09 Nicole Sauce : sorry

11:09 Jamie Story : in the meantime . . . I want to know what that pattern is in the wallpaper

11:09 Nicole Sauce : wallpaper?

11:09 Johnathan : i imagine the one in the room she’s in..?

11:10 Jamie Story : on her walls

11:10 Nicole Sauce : she is on

11:10 Nicole Sauce : ?

11:10 Johnathan changed their nickname to Johnathan.

11:10 Johnathan : nope

11:11 Jamie Story : nope, nothing here

11:11 Nicole Sauce : sorry – SERIOUS interent issues

11:12 Graham : is this archived.  my feed is unusable right now.

11:12 jacqueline : we are live… i think?

11:12 Nicole Sauce : use the control on screen to mute the echo

11:12 Nicole Sauce : kristina dont worry

11:13 JMI : is the illinois legislature in session all year?

11:13 JMI : if not, what tweets during downtime?

11:13 Nicole Sauce : Perhaps we should ask kristina to take questions via chat?

11:16 Johnathan : seems to be working ok now

11:16 Beverly HSA lady : There she is.

11:16 Nicole Sauce :

11:16 Jamie Story :  work upfront

11:17 Jamie Story : sorry–what were you saying about the upfront work?

11:18 Johnathan : are we asking questions via chat now??

11:18 Nicole Sauce : sure

11:19 Nicole Sauce : jaime asked about set up time required, can you readdress that?

11:20 Nicole Sauce : or automagically….

11:20 StarleeRhoades : How do you know when a new legislator joins twitter?

11:20 Nicole Sauce : or automagically….

11:20 Nicole Sauce : I bet they do it because they want to be “in” the group

11:21 Nicole Sauce : LOVE interns

11:21 Johnathan : do we have to have them sign up for the site or do we merely take their information and put it into the backend?

11:21 StarleeRhoades : Ok, thanks!

11:21 Jamie Story : might be fun to have a countdown/up showing how  many legislators have/have not joined

11:22 Nicole Sauce : twitter…

11:23 Jamie Story : ?

11:23 Nicole Sauce : was just joining in the twitter talk

11:24 Nicole Sauce : and it is very non partisan

11:24 Jason : ol fax…

11:25 Nicole Sauce : what about that Illinois Policy Video you made?

11:25 Jason : would you mind discussing community element?

11:25 Nicole Sauce : Charter Schools: Changing Lives airs right after this

11:25 Nicole Sauce : @kmrasmussen

11:25 Nicole Sauce : krasmussen on twitter

11:26 Jason : i noticed capitol fax

11:26 Nicole Sauce : or @krasmussen if you want to at her

11:26 TracieSharp : krasmussen@illinoispolicyinstitute.org

11:26 Nicole Sauce : we will transition soon

11:26 Nicole Sauce : there it is!

11:27 Nicole Sauce : this is a video that IPI made

11:27 Nicole Sauce : debut on NMTV!!

11:27 Nicole Sauce : i have my popcorn, do you have yours?

11:27 jacqueline : at the risk of sounding ignorant, what is IPI?

11:27 TracieSharp : Illinois Policy institute

11:27 Nicole Sauce : Illinois Policy Institute – where Kristina works

11:27 Kevin Kane : Is this video on the IPI website?

11:27 jacqueline : gotcha

11:28 Nicole Sauce : probably – definately on Youtube

11:28 Beverly HSA lady : My cousin Dr. Sherry Jones has started many charter schools. She now owns and oversees 3 of them.

11:28 Heather W : This is Heather from IPI…it’s on our site at www.illinoispolicy.org

11:28 Nicole Sauce : we are thinking of doing SPN Movie Day once an month and playing think tank videos, thoughts?

11:28 TracieSharp : Here

11:28 Nicole Sauce : thanks Heather

11:29 TracieSharp : Here’s the direct link:  http://illinoispolicy.org/news/article.asp?ArticleSource=1512

11:29 Beverly HSA lady : Like the idea of running the videos.

11:29 Kevin Kane : Thanks Heather.  Who should I contact to get info on how it was made?

11:29 Nicole Sauce : think it is a sat night sort of even or wednesday at lunch?

11:29 Heather W : you can contact me…I’m at hwilhelm@illinoispolicy.org

11:29 Kristina : Video is here: http://illinoispolicy.org/news/article.asp?ArticleSource=1512

11:30 Nicole Sauce : Kevin, you might want to tro to go to the how to organize a video session in the tech lab at the spn annual meeting

11:30 Kevin Kane : Definitely!  Thanks.

11:30 TracieSharp : Heahter – was this made by the same production company that made “A Stone’s Throw” for the Mississippi think tank?

11:31 Heather W : No, we made it in house

11:31 Nicole Sauce : the audio lag is not on the youtube version by the way

11:31 Heather W : Richard Lorenc and I filmed it in the spring and summer

11:31 Nicole Sauce : totally this video player

11:31 Heather W : I edited and Richard put it together

11:32 Heather W : He used iMovie

11:32 Kevin Kane : What kind of budget did you have?

11:32 Nicole Sauce : NMTV will change video hosts within about two weeks – working on a new contract

11:33 Heather W : We did this on a total shoestring

11:33 Nicole Sauce : Do you own your camera?

11:33 TracieSharp : wow – impressive work

11:33 Heather W : four days of filming

11:33 Jamie Story : (fyi, Nicole–video/audio are matching up for me)

11:33 Heather W : lots of days of editing

11:33 Heather W : yes

11:33 Nicole Sauce : good job!!

11:33 Heather W : thank you!

11:33 StarleeRhoades : Heather–that is FANTASTIC! Great great job.

11:33 TracieSharp : Congrats!

11:33 jacqueline : that’s probably the toughest part

11:34 Nicole Sauce : thank you all

11:34 Tina Pisenti : Well done!  Thanks!

11:34 Nicole Sauce : I am happy to see so many tanks doing video projects

11:34 Beverly HSA lady : Well done, Heather and Richard

11:34 Laurel : Great video!

11:34 Heather W : thanks for showing it, New Media TV!

11:34 Nicole Sauce : looping now

11:34 Nicole Sauce : it will play for the afternoon in case you want others to drop by

11:35 Nicole Sauce : at 3:pm Eastern, CAGW and MHPC will take questions about the piglet

11:35 Heather W : that’s great….

11:35 Jamie Story : Great video!!

11:35 Nicole Sauce : You guys ROCK

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How to link your various new media tools into one cohesive plan (talking points)

1) Define your objective both institutionally and for each project

2) Define the audiences that will support your plan

a. Do you have a call to action? What is your point?

3) Where are they? Pewresearch.org

a. Facebook: 90.8 million viewers, 54% female, 18-34 46%, 77% white, 52% no kids, 59% 60k-100k income, 42% college education

b. Twitter: young adults, households under $30K, people who use other social networks, internet users, and bloggers. Another piece claims number of govt Twitter users quickly increasing.

c. Youtube:

d. MySpace: primarily non college bound, higher percentage of Latinos and Blacks. Also many musicians

e. iPhone: 31 years, 72% Male, 58% College, Income 75k

f. LinkedIn: Age 41,  64% male, 34% own SMART PHONES, College graduates 80.1%, Overlap with Facebook 82%, Twitter 31%, MySpace 36%

4) What message will reach your target audience?

a. Research

b. Trial and error

5) Up until this point, this is traditional marketing – in fact your online plan should be your marketing plan. New media and traditional media are misnomers. It is all the same things – the tools are simply much less expensive and easier to target online.

6) Set employee expectations

a. How much time can each staff person dedicate to this project

b. Who is in charge of this project

c. How will you measure success (links, retweets, number of participants, etc)

d. How does the information flow

i. Institute feed

ii. Individual feeds act as filters

e. Write a clear definition into the job description of each employee

f. Writing standards

i. Spell check

ii. Vocabulary

iii. Length

iv. What is inappropriate

7) Pull the trigger, seek ways to automate if appropriate

The personal touch is necessary

9) An example structure

10) Evaluate results at least monthly and after each major campaign

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